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Email Marketing is a Predictive Analytics Problem
Digital Marketing from 1999 to 2012 In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history”. That was 1999. Where does email...
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Informatics or Analytics? Understanding Digital Health Use Cases
There is growing concern that the investment in big data systems will not provide a return without “adoption achieved by weaving high-quality information into the workflow,” or what Dan Hilferty, CEO...
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Big Data Analytics Use Cases
Are you data-flooded, data-driven, data informed? Are you insight driven or hindsight driven? Are you a firm where executives claim – “Data is our competitive advantage.” Or sprout analogies like,...
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